Luxury is being redefined. In a market where consumers are increasingly questioning true value, authenticity, craftsmanship and credibility are becoming more important than ever. On June 5, 2026, at The Dolder Grand, the Forbes & FACES Luxury Summit 2026 will bring together leading personalities, entrepreneurs and creatives to discuss the future of luxury — from heritage and brand positioning to new opportunities beyond traditional luxury models.
On June 11, 2025, The Dolder Grand in Zurich once again became the gathering place for the most influential figures and brands in the luxury world. The FACES x Forbes Luxury Summit, themed “The New Luxury,” brought together around 400 guests to explore how luxury is changing and being redefined today. Amidst the interplay of purpose and performance, craftsmanship and technology, status and substance, one thing became clear: luxury today is more than mere possession—it is an attitude, a commitment to well-being, and a conscious choice. The summit brought together leading figures from the luxury industry, entrepreneurship, and culture to discuss precisely these questions.
On June 11, 2025, The Dolder Grand in Zurich once again became the gathering place for the most influential figures and brands in the luxury world. The FACES x Forbes Luxury Summit, themed “The New Luxury,” brought together around 400 guests to explore how luxury is changing and being redefined today. Amidst the interplay of purpose and performance, craftsmanship and technology, status and substance, one thing became clear: luxury today is more than mere possession—it is an attitude, a commitment to well-being, and a conscious choice. The summit brought together leading figures from the luxury industry, entrepreneurship, and culture to discuss precisely these questions.