On June 5, 2026, approximately 300 guests convened at The Dolder Grand in Zurich to discuss the evolving meaning of luxury. In a market where consumers are increasingly questioning true value, authenticity, provenance, and craftsmanship are becoming decisive factors. Leading Maisons, independent founders, investors, and creative figures engaged in discussions on how luxury is evolving – from heritage and brand positioning to circular business models. Among those in attendance was smzh ag as a partner, along with our CEO Gzim Hasani, who took part in a discussion on the topic of "From Passion to Asset", demonstrating how objects of passion can be transformed into tangible assets.
On June 11, 2025, The Dolder Grand in Zurich once again became the gathering place for the most influential figures and brands in the luxury world. The FACES x Forbes Luxury Summit, themed “The New Luxury,” brought together around 400 guests to explore how luxury is changing and being redefined today. Amidst the interplay of purpose and performance, craftsmanship and technology, status and substance, one thing became clear: luxury today is more than mere possession – it is an attitude, a commitment to well-being, and a conscious choice. The summit brought together leading figures from the luxury industry, entrepreneurship, and culture to discuss precisely these questions.
On June 11, 2025, The Dolder Grand in Zurich once again became the gathering place for the most influential figures and brands in the luxury world. The FACES x Forbes Luxury Summit, themed “The New Luxury,” brought together around 400 guests to explore how luxury is changing and being redefined today. Amidst the interplay of purpose and performance, craftsmanship and technology, status and substance, one thing became clear: luxury today is more than mere possession – it is an attitude, a commitment to well-being, and a conscious choice. The summit brought together leading figures from the luxury industry, entrepreneurship, and culture to discuss precisely these questions.