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smzh Athlete

Your Financial Game Plan

A career as a professional athlete is unique: intense, international, and limited in time. Income grows quickly, as does responsibility. What tends to be missing is not income, but structure.

This is exactly where smzh comes in. We accompany professional athletes – active and retired – and their advisory teams as a strategic, long-term partner in all financial matters. During and after the active years.

We put your particular financial requirements at the core!

Lorik Cana - smzh Athlete
Lukas Britschgi

“As an athlete, I think in stages as well as long-term. smzh helps me structure my financial planning holistically and take decisions with foresight.”

- Lukas Britschgi, European champion 2025 and five-time Swiss national champion in figure skating

Family Office light – was uns auszeichnet

Family Office light – This is what sets us apart

To accompany careers in sports, we rely on our tried and tested family office light approach.

What we mean by "family office light"

  • One central strategic point of contact
  • Coordination of all involved partners
  • Independence from product-related interests
  • Life cycle-oriented overall architecture
Die Bedeutung von «Family Office light»

Lukas Britschgi, smzh Ambassador,

on the importance of long-term planning and structure as well as the financial support and advice he's received from smzh.

(video in German)

Structure along the life cycle

Our advisory approach does not adhere to any product-driven logic, but rather a clearly defined life cycle architecture.

Phase 1
  • Income and cash flow architecture
  • International tax and domicile planning
  • Risk hedging
  • Building a multi-bank investment strategy
  • Initial real estate and pension structure

Emphasis on structuring and stabilization

Goal: Income becomes structured wealth.

Phase 2 – Peak-Phase / Ausland
  • Tax-optimized structuring
  • Diversification across asset classes, countries, and currencies
  • Integration of non-bankable assets
  • Real estate strategy
  • Monitoring of structural risks

Emphasis on capital preservation and diversification

Goal: Volatility is reduced through architecture

Phase 3 – Transition
  • Financial exit planning
  • Earnings-oriented wealth structure
  • Retirement provision and pension strategy
  • Reintegration in Switzerland
  • Preparation for entrepreneurial projects after active years

Emphasis on conversion into sustainable earnings

Goal: Income is replaced by capital gains

Phase 4 – Ehemalige SportlerInnen
  • Strategic wealth allocation
  • Real estate and holding strategies
  • Succession and inheritance structure
  • Guidance of next generation

Emphasis on generation-focused structure

Goal: Wealth is stabilized and maintained in the long term

Our core advisory areas

Our competence is integrated, not fragmented.

Senad Lulic  - smzh Athlete

Investments & Wealth Strategy

Multi-bank. Diversified. Risk-aware.

Werner Schlegel - smzh Athlete

Pension & Insurance

Protection of performance and income base.

Talina Gantenbein - smzh Athlete

Real Estate & Financing

Strategically embedded into the overall structure.

Alexia Paganini - smzh Athlete

Tax, Law & Structure

International stability and long-term planning.

Senad Lulic & Cristiano Ronaldo - smzh Athlete

Relocation & International Coordination

Seamless transitions without structural fractures.

Our goal

Financial solutions that support your career today – and safeguard your future. We accompany you holistically when it comes to structuring and further developing your wealth. From strategic planning to investments to preparing the time after your active years.

smzh Athletes - Gruppenfoto

smzh for you

Your advantages in working with smzh & our partners

  • Independent and transparent advice
  • Tailored to the special requirements of professional athletes
  • Expert know-how in finance, real estate, insurance, and taxes
  • Access to a broad network of specialized partners
  • Personal and individual guidance – during and after your active years
smzh Versammlung - Fifa Athletes

Make an appointment today.

How may we assist you?

By providing a few brief details, you help us prepare optimally for your request.

Click here to download the smzh Athlete 360 Brochure
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About us

smzh ag stands for independent, holistic, and tailor-made financial solutions that are accessible to everyone. We place great importance on regularly and directly exchanging with our clients. This enables us to know their goals and wishes, which are always at the core of all our deliberations. We do our very best to find an optimal solution regardless of your circumstances.

Gzim Hasani
Gzim Hasani, CEO
200employees
18'000clients
13locations

Our values

Responsibility

We always act responsibly toward our clients, partners, and society by exercising utmost care in every decision we take.

Client focus

The requirements and objectives of our clients are at the heart of our daily work.

Trust

Trust is the foundation of our work – we safeguard it by always seeking the best possible solutions for our clients.

Langfristigkeit

Our principle of independence enables us to always act in the interest of our clients.

Entrepreneurial spirit

We always strive to develop innovative solutions that provide genuine added value to our clients.

Long-term orientation

We seek sustainable and long-term solutions for our clients.

Our holistic financial advice within the framework of smzh Athlete is directed at (former) professional athletes and their advisory teams.

Elite athletes operate within a highly specific context that requires specialized expertise and therefore individual advisory services. Our experts understand the unique characteristics and challenges of this environment and know which solutions are required at any given time.

No, our goal is to support professional athletes over the long term throughout their life journey, both during and after their active careers. With this holistic and long-term approach, we are able to provide optimal guidance tailored to each client’s respective life phase.

The relationship with clients is founded on trust – this is our most valuable asset. We position ourselves as a reliable partner with a “family office light” approach, meaning that we do not pursue isolated optimization or offer advice in a vacuum, but instead provide integrated structuring services.

Fragen und Antworten

Diese und andere Fragen erreichen uns des Öfteren. Gerne geben wir Ihnen Klarheit, denn wir verstehen die Komplexität Ihrer Sportkarriere.

Kontaktieren Sie uns