Luxury is undergoing a transformation. After years of growth, consumers are questioning more than ever what luxury truly means — and above all, what real value it actually holds. Authenticity, provenance, craftsmanship and credibility are becoming increasingly important, while pure status symbols are losing their appeal. At the same time, new opportunities are emerging for independent brands, creative entrepreneurs and innovative concepts that focus on substance rather than mass staging.
On June 5, 2026, at The Dolder Grand, the Forbes & FACES Luxury Summit 2026 will bring together leading voices from business, fashion, hospitality, investment and the creative industries to discuss the future of luxury. The summit will focus on topics such as brand positioning, value creation, growth, craftsmanship, evolving consumer expectations, and the question of how luxury can remain relevant in a time of global transformation. A day filled with inspiration, perspectives and conversations about the future of an industry in transition.
A luxury investment involves allocating capital to premium, tangible assets such as rare watches, exclusive real estate, high-value works of art, and even luxury handbags. These items not only retain their value over time, but often have the potential to appreciate significantly, making them particularly attractive investment opportunities.
A fine watch, an inherited piece of jewelry, or a rare artwork hanging on your wall – your favorite items deserve proper insurance coverage. Many people assume that household contents insurance provides this protection. Unfortunately, this is a widespread misconception. Find out why. (Video in German)
Everything you need to know about valuables insurance.
Everything you need to know about classic cars, a passion for enthusiasts
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