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“AI is going to make sound advice much more important.”

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19 Aug 2026
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Gzim Hasani on growth, AI, and the future of personal financial advice

In a conversation with BX Swiss for the BX Morningcall, smzh CEO and Partner Gzim Hasani discusses his path from banking to entrepreneurship and the growth of his independent financial advisory firm smzh.

He talks about leading a fast-growing team, how partnerships are evaluated through reputation, activation, and new client contacts, and why he sees pressure primarily as a form of significant responsibility that has allowed him to grow. The conversation also explores how artificial intelligence is changing daily advisory practice and is making sound advice much more important.

Furthermore, he explains that smzh's approach to holistic advice is based on complexity rather than assets alone, and how the firm balances personal advice with technology.

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Watch the full interview here:
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Christa Jenni

Lead Communication & Content
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