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Optimizing salary and dividend payments

As a business owner, you regularly face a crucial question: Should you be paid a salary or dividends? The answer is complex, but the decision significantly affects your tax burden, social security contributions, and your company’s liquidity. By finding the right balance, you can benefit from tax advantages and improved financial efficiency in the long term.

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Salary or dividends – Your options at a glance

Every form of remuneration has its own specific advantages and disadvantages that you should take into account:

Particularities: Salary

  • Tax treatment: Salary is fully taxed as personal income and has a direct impact on your tax progression.
  • Social security contributions: Salary is subject to social security payments (AHV/IV, EO, ALV), which improve your social security coverage but reduce your company’s liquidity and your net income.
  • Pension & pension fund: A higher salary allows you to make tax-optimized contributions to your pension fund. This can help you save taxes in the long term and strengthen your retirement provision.
  • Appropriateness: The salary should meet the requirements regarding appropriateness as set by the tax authorities to avoid any tax or social security disadvantages.

Particularities: Dividends

  • Partial taxation: Dividends are taxed at a privileged, reduced rate. However, the specific regulations vary by canton and federal law.
  • Corporate and personal income tax: Dividends are distributed from already-taxed corporate profits, which leads to double taxation. However, this is mitigated by the privileged partial taxation mentioned above.
  • No social security contributions: As dividends are not subject to social security contributions, they do not increase your AHV and pension entitlements, which may result in disadvantages for your long-term social security coverage.
  • Liquidity: Dividend payments can affect your company’s liquidity and should therefore be carefully planned, especially with regard to future investments and the building of reserves.

Your decision: Salary or dividends?

The decision between paying yourself a salary or distributing dividends should be carefully evaluated and tailored to your personal circumstances, long-term goals, the legal structure of your company, and the applicable tax regulations.

Example: A business owner achieves an annual profit of CHF 250,000 with his limited liability company. Let's consider two possible scenarios:

Scenario A (high salary): salary of CHF 180,000, dividends of CHF 70,000

  • Corporate tax burden: Lower profit tax burden due to higher personnel expenses.
  • Personal tax burden: Higher tax burden as a result of a higher salary; however, retirement planning options are optimized (higher contributions to the pension fund).
  • Social security contributions: Higher social security payments.
  • Liquidity impact: Better short-term liquidity, as withholding tax does not apply.

Scenario B (high dividend amount): salary of CHF 90,000, dividends of CHF 160,000

  • Corporate tax burden: Higher profit tax due to lower salary expenses.
  • Personal tax burden: Privileged taxation of dividends reduces the personal tax burden.
  • Social security contributions: Lower social security contributions.
  • Liquidity impact: Reduced short-term liquidity due to the refund of the 35% withholding tax, which the business owner only receives at a later stage.

This example illustrates how important it is to have a tailored strategy that takes into account your personal life planning, the legal structure of your company, and current tax regulations. An individual analysis always pays.

How to proceed – Step by step to an optimized pension fund solution

1

Analysis of your situation

  • Analysis of the current pension fund solution: Comprehensive assessment of your current salary and dividend structure.

2

Individual simulation

  • Obtaining and comparing different providers and models: Developing various scenarios to determine the optimal combination of salary and dividends for your situation.

3

Clear recommendations

  • Detailed evaluation of options: Comprehensive recommendations, ensuring legal certainty and measurable financial added value.

4

Long-term support

  • Support during provider changes & contract conclusion: Ongoing review and adjustment of your strategy to reflect new legal and personal circumstances.

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smzh for you – Your benefits at a glance: We offer holistic and independent advice.

  • Individual consideration of your financial situation in a private and business context.
  • Analysis of all relevant topics such as tax, pension, liquidity, and wealth.
  • Inclusion of your personal situation and requirements to create a tailor-made solution.
  • Clear, understandable, and legally sound support and implementation of your strategy.

We handle questions such as those shown on the right on a daily basis. You don't need to deal with them by yourself – our 360° Check-Up is free of charge and non-binding.

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Dividends are attractive if your goal is to lower your tax burden. However, the impact of reduced social security contributions should be carefully calculated.

A lower salary reduces your AHV contributions and thus your future pension entitlement. A detailed simulation can support your decision-making process.

Most of the time, yes. Yet the exact distribution should be assessed individually.

Tax authorities expect an appropriate salary to ensure social security contributions. Salaries that are too low can lead to tax disadvantages.

In recent years, dividends have become less favorably taxed at the federal level and in some cantons, making an individual review increasingly important.

Yes, voluntary contributions to your pension fund reduce your taxable income and offer additional retirement planning benefits.

The choice between salary and dividends depends greatly on your company’s legal structure (e.g., limited liability company [GmbH], stock corporation [AG]), which directly impacts tax planning.