From 19 to 21 March 2026, smzh took part in the SBN The AI Race at the Cresta Palace in Celerina / St. Moritz – a unique format combining an alpine setting with sharp discussions on artificial intelligence. Alpinists, ice hockey national coach Patrick Fischer, Bitcoin pioneer Luzius Meisser and smzh CIO Bekim Laski delivered insights that resonated well beyond the mountains: technology is only as strong as its execution – and pressure isn't the problem, lack of preparation is.
On 26 June 2025, smzh joined the SBN.Circle – Beyond the Game at the Aura Club in Zurich as Presenting Partner. Around 200 invited guests from business and sport gathered for an evening of conversation with Marc Bürki (Swissquote), Juan Beer (Zurich Schweiz), and former football professionals Blerim Dzemaili and Lara Dickenmann – exploring the values that unite elite sport and entrepreneurship, just ahead of the Women's UEFA European Championship in Switzerland.