smzh blue logo

Develop a tailor-made sales strategy

Selling a property nowadays requires more than just placing an ad. Professional real estate advisory forms the basis for a successful and profitable sale. We support you with our expert knowledge to achieve the best possible price and create an efficient sales process overall.

Our comprehensive advisory services start with a detailed portfolio analysis and a precise appraisal of your property. With systematic property management and well-thought-out property development, we lay the foundation for successful marketing. You benefit from our expertise in market analysis, professional presentation, and legally sound sales processing.

We have been witnessing significant changes in the real estate market, making professional advice more important than ever before.

Target group analysis

Our experience in real estate advisory demonstrates that different target groups have different requirements:

  • Families with children
    • Prefer homes/apartments starting at 4 rooms
    • Appreciate proximity to schools and other infrastructure
    • Focus on the availability of backyards and outdoor areas
  • Singles and couples
    • Are interested in 1 to 3-room apartments
    • Appreciate central locations
    • Prioritize immediate proximity to transport options
  • Older persons
    • Prefer wheelchair-accessible real estate
    • Favor quiet locations
    • Seek proximity to medical facilities and services

Thanks to the comprehensive value creation in the advisory process, we ensure that a property is tailored to the respective target group. This is why a target group analysis is an essential component of our customized sales strategy.

Valuing your property

Professional real estate advice starts with a sound valuation of your property. In assessing the valuation, we rely on a combination of modern valuation methods and our years-long expertise in real estate management.

Location analysis

Our comprehensive location analysis takes into consideration both the macro as well as the micro location of your property. In particular, we analyze important location-specific factors:

  • Infrastructure and transport connections
  • Socioeconomic development of the region in question
  • Local facilities and educational institutions
  • Future development potential of the surrounding area

The analysis is based on more than 20 property-specific characteristics and 50 location-specific criteria that enter into our valuation.

Assessment of condition

As part of our portfolio analysis, we carry out a detailed condition assessment. We document the current condition of the construction, identify needs for renovation, and assess the energy-specific quality of the property. This assessment is key for value creation and has a decisive influence on the achievable sales price.

Value determination

To determine a precise value, we use different valuation methods:

MethodScopeAdvantages
Hedonic methodStandard propertiesPrecise market comparisons
Real value methodOwner-occupied propertiesTechnical accuracy
Capitalized income value methodInvestment propertiesFuture-oriented

Our real estate development is based on this multi-step analysis. For standard real estate, the hedonic method helps us achieve highly precise results, as it is based on an extensive database with actual past sales transactions.

As part of our real estate advisory services, we create a complete sales documentation that comprises the following elements:

  • Current extract from the land register
  • Detailed floor and location plans
  • Professional interior and exterior photos
  • Extensive standard information 

This detailed documentation makes it possible to determine an optimal sales price and convince potential buyers of the quality of a property.

Developing a sales strategy

After an in-depth valuation of your property, we develop a tailor-made sales strategy with you. Our real estate advisory service relies on years of experience and current market data that enable us to achieve the best sales price possible.

Pricing

We rely on dynamic pricing that is driven by current market conditions. Our analysis shows that properties in urban municipalities see stronger demand than those in more rural areas. Our real estate management takes into account the following pricing strategies:

StrategyAdvantagesRecommended for
Fixed priceClear positioning In-demand locations
Negotiation-basedFlexibilitySpecial properties
Bidding methodMaximum exhaustion of market High-quality properties

Timing of a sale

The proper timing is decisive for sales success. Our portfolio analysis shows that the spring and summer months traditionally are the most active sales periods. During that time, we record:

  • Higher numbers of viewers
  • Stronger readiness to buy
  • Better possibilities to showcase a property

Thanks to our real estate development, we can achieve optimal results even in times that are considered weaker for sales.

Sales channels

We rely on a multi-channel strategy. Digitalization has revolutionized the real estate market as well, which is why we strategically use the following channels:

  1. Online portals with premium placements
  2. Social media with clear focus on target groups
  3. Traditional media for maximum reach
  4. Exclusive network of earmarked prospective buyers

Our value creation is particularly tangible in our professional marketing. We create high-quality sales documentations including:

  • Professional photographs
  • Virtual 360° tours
  • Detailed floor plans
  • Comprehensive property details

The combination of traditional and digital instruments helps us achieve the greatest efficiency in the sales process. Our systematic real estate management ensures ongoing further optimization of our sales strategy based on the latest market developments and feedback from prospective buyers.

Optimizing the real estate presentation

A professional presentation of your property is a decisive success factor in the sales process. We use modern presentation techniques that tangibly increase the success rate of a sale.

Home staging

We have witnessed that professional home staging significantly increases the chances of selling a property. A well-presented property can achieve a value increase of up to 15%. We support you in your presentation by:

MeasureImpactAdvantage
De-personalizationNeutral atmosphereImproved imagination
Room optimization Greater spatial effectGreater attractiveness
Lighting conceptOptimal light conditionsEmotional appeal
Modern accessoriesContemporary appearancePresentation tailored to the target group

Professional photos and videos

Our portfolio analysis shows that high-quality real estate photos can significantly shorten the marketing period. The interior design service costs CHF 159 per room and includes comprehensive consulting by qualified interior designers.

For optimal image presentation, we focus on:

  • Professional lighting techniques
  • Multiple perspectives per room
  • High-end camera equipment
  • Expert post-processing

Virtual tours

In today's digital age, we increasingly rely on virtual tour options. This modern approach to real estate development enables prospective buyers to explore properties anytime and from anywhere. Our 360-degree tours offer:

  • Realistic spatial impressions in 8K resolution
  • Interactive hotspots with additional information
  • Embedded videos and information cards
  • Fast turnaround times of 3–4 days

As part of our real estate consulting services, we use the "Grundriss Schmiede" solution to create modern floor plans and virtual 360-degree tours. These digital tools enable us to showcase your property’s value in the best light.

Combining various presentation techniques is especially effective. Professional photos increase viewing rates, while virtual tours improve the quality of inquiries. Investing in a professional presentation pays off with shorter marketing periods and better selling prices.

For standard apartments, we offer photo packages starting at CHF 299; for houses, from CHF 399. This investment typically pays for itself through improved sales opportunities. In addition, we create compelling exposés that summarize all relevant information clearly and present your property optimally.

Marketing and targeting buyers

In modern real estate consulting, targeted marketing is the key to success. We employ a well-designed multi-channel strategy, proven to reduce selling time by up to 30%.

Online marketing

As part of our real estate management services, we leverage the full range of digital tools. Our online presence includes:

Marketing channelAdvantagesReach
Real estate portalsHigh visibility90% of interested buyers
Social media Target-group-appropriate address30% conclusion rate
Google ads Measurable resultsConversion rate +25%
Website 24/7 availabilityOrganic traffic

According to our portfolio analysis, more than 44% of all interested buyers first get in touch through digital channels. Thanks to our systematic real estate management, we continuously optimize our online strategies.

Traditional advertising methods

Despite the ongoing digitalization, our real estate advisory services continue to rely on tried-and-tested marketing methods:

  • High-quality dossiers with a professional layout
  • Targeted advertisements in regional print media
  • Outdoor advertising in strategic locations
  • Direct mailings to qualified interested parties

The combination of digital and traditional media increases the chances of a successful sale by up to 40%. Our value creation is in optimally coordinating all marketing channels.

Networks and recommendations

A strong network is essential for our real estate development efforts. We foster strong relationships with:

  • Banks and financing partners
  • Architects and craftsmen
  • Notaries and lawyers
  • Tax advisors and auditors

Our active recommendations management helps us generate 30% of our sales through personal recommendations. This high percentage is testament to the quality of our service.

Our presence on business networks such as LinkedIn, where we regularly share market analyses and expert guidance, is particularly effective. A conversion rate of recommended contacts is 45% higher on such networks than in other marketing channels.

We rely on a data-driven marketing strategy and continously measure the effectiveness of our measures. A/B testing and regular analyses help us optimize our campaigns and achieve an average increase in viewing requests of 35%.

As part of our real estate advisory services, we also offer virtual viewings, which are particularly appreciated by international prospective buyers. This digital innovation has helped us increase our reach by 50%, enabling an efficient advance qualification of prospective buyers.

Negotiation and contract conclusion

The highlights of our real estate advice are successful negotiations and legally sound contract conclusion. We rely on proven strategies and professional real estate management to achieve a success rate of 92% in contract conclusions.

Negotiating techniques

We have developed effective negotiating strategies that have proven to lead to higher sales prices. Our experience shows that professionally guided negotiations can increase the sales price by an average 5-15%.

Negotiation phaseOur strategySuccess rate
Initial conversationRequirement analysis85%
Price negotiationsValue argument78%
Contract creationLegal soundness95%
ConclusionOptimization of timing92%

Our real estate advice is based on a systematic approach during which we:

  • Legitimize sales prices with in-depth market analyes
  • Use emotional and rational arguments in a balanced manner
  • Use negotiation margins strategically
  • Carry out buyer qualifications prior to the start of negotiations

As part of our advisory services, we ensure full legal certainty during the sales process. We look back on years of collaboration with experienced notaries that guarantee a seamless legal transaction. We prepare the purchase contract carefully so it contains all essential aspects:

Part of contractSignificanceSafeguard
Property transferEntry in the land registerNotarial certification
Payment of purchase pricePayment modalitiesBank guarantees
Handover dateTransfer of ownershipRecording of minutes
WarrantiesWarranty rightsLegal examination

Our value creation is particularly evident in the precise drafting of the contract. We examine all documents for their completeness and ensure that:

  1. All required approvals are in
  2. The extracts from the land register are current
  3. Mortgages are replaced properly
  4. All tax aspects are taken into account

After-sales

Our real estate advice does not end when a sale has been concluded. Our after-sales service is broad in scope, ensuring the satisfaction of all involved parties. As part of our real estate management, we offer:

After-sales serviceScopeTime frame
Handover managementRecordingDay of handover
Document managementArchiving10 years
Technical supportBriefing3 months
Legal adviceWarranties2 years

We are particularly proud of our success in terms of after-sales, with 95% of our clients rating our after-sales service "very good." Our service is based on a holistic approach:

  1. Professional handover of property
    • Complete documentation
    • Technical briefing
    • Key management
  2. Administrative support
    • Communication with authorities
    • Insurance transfer
    • Contract management
  3. Technical after-care
    • Warranty management
    • Coordination of builders
    • Maintenance planning

With our systematic real estate development, we make sure that all processes run seamlessly even after a sale. We coordinate collaboration with authorities, banks, and other relevant offices and remain at our clients' disposal for any real estate-related questions they may have.

Our team of experts supports you even after the sale is closed offering competent guidance in:

  • Tax-related questions
  • Insurance adjustments
  • Renovation measures
  • Additional real estate investments

The combination of professional negotiation handling, legal expertise, and comprehensive after-sales makes us your reliable partner when selling real estate. Our portfolio analysis shows that this holistic approach results in a recommendation rate of 87%.